How to Sell Your Products on Online Marketplaces in Australia

How to choose the right online marketplace for your products, Australian-based brand or ecommerce business? How to sell your products on online marketplaces?

With more and more online marketplaces

With more and more online marketplaces, websites, and selling platforms, the range of options available to ecommerce businesses and sellers has increased dramatically.

It doesn’t matter whether you want to sell luxury jewelry, handmade furniture or cool electronics, it is definitely worth investing time and effort into researching which platform is right for growing your Australian-based business online.

In Australia, there is an array of online marketplaces including Amazon, eBay, My Deal, Trade Me, Etsy, and more. As the popularity of these websites increases, so does the competition. By using the right marketing tactics, strategies, and business plans on these sales channels is key to setting yourself apart from the crowd.

There are a few different aspects that determine how successful your product or brand will perform in a specific marketplace, so it is important you sell your products on a channel that is just right for you.

How to Sell Your Products on Online Marketplaces

In order to sell your products on online marketplaces like a pro, follow these 3 helpful tips:

Choose the right marketplace:

1. The first thing you need to do is decide which online marketplace is right for you. There are numerous choices out there, so when narrowing down your options, consider how well the website rank when searching for similar products? Will your potential buyers visit this website? What fees or extra costs are charged? How easy is to update your products? How well the website is promoted?

Always create clear, understandable, and effective listings:

2.To make sure you have listed your products properly, check if your title describes the product well, whether or not your photos are clear and do they relate to your product or brand, does the description clearly describe the product?

Ecommerce store/online marketplace integration:

3.If you have just built your online store thanks to an ecommerce website builder, it is important to choose a marketplace that can integrate with your store. Shopify is one great example of an ecommerce platform that integrates with some of the most popular online marketplaces on the market – eBay, Amazon, Etsy, and more.

The Best Online Marketplaces in Australia

Here are some of the best online marketplaces in Australia:

Amazon: This is one of the biggest online marketplaces, used by hundreds of millions of sellers and buyers worldwide. If you want to run a traditional ecommerce store, Amazon is without a doubt one of the best choices. The best thing about this marketplace is that it can be used to sell a massive range of products.

eBay: Both individual sellers and ecommerce businesses use eBay to sell their products online. Known as one of the best online marketplaces in the world, eBay allows anyone to set up an account and start selling immediately.

Etsy: A leading online marketplace for selling handmade, unique, and vintage products. If you are an artist or creative seller interested in attracting new customers or maybe increasing sales, Etsy is the right choice for you.

My Deal: This Melbourne-based online marketplace is home to over a half million buyers and over 1000 sellers. They are focused on selling consumer and retail products.

EZIBUY: This marketplace is not only popular in Australia, but in New Zealand as well. They specialize in clothing, gifts, homeware, and more.


Although it may be boring or time-consuming, choosing the best online marketplace to sell your products can make or break your business.